

Management and board members
The people behind Lexly.
Management

Emma Strömfelt, Interim Group CEO
Emma is interim CEO at Lexly with previous experience as CDO at the AniCura group and head of innovation at Swedbank. She has many years of experience leading digital transformation both from a start-up perspective and at large companies.

Kristian Anker, CPO
Kristian has 7 years of experience from the legal tech industry. With a degree in International business law and a Master in Tech and Business Law Kristian built one of the leading legal tech pioneers in Denmark, spearheading product development and innovation.

Daniel Bernholc, CTO
With 20 years of experience in the start-up scene, Daniel has an amazing track record of building and managing successful tech teams in companies such as TradeDoubler and iZettle.

Ann-Charlotte Baudin, CMO
Ann-Charlotte has extensive experience in media, digital sales, marketing, digital services and business development. With over 20 years of broad experience she has held senior positions in start-up companies, SMEs and large companies such as Bonnier.

Ricard Stiller, Head of sales and business development
Ricard has extensive experience in the Nordics and Baltic banking industry. With a degree in both law and business he has driven initiatives in both sales and compliance in two major banks.

Fredrik Geijer, CFO
Fredrik has extensive experience assisting Scale Ups and entrepreneurial ventures with accounting, tax and financing advice from 17 years as financial Auditor and Director at PwC.

Juliana Barbiero, Country Manager Brazil
With more than 25 years of experience in Marketing, Sales and Product, Juliana has extensive experience launching new services and products in the Brazilian Market and has worked in companies such as Just-Eat, Intuit, Samsung, Nokia, among others.
Board members

Håkan Berg
Håkan has more than 30 years of top management experience in the banking industry. His other board assignments are for ICA Banken and Trancendent Group.

Mårten Jansson
Mårten founded Fondia Plc, the first listed law company in the Nordics, together with his wife in 2004. Before starting Fondia Mårten was a partner at a large Finnish law firm.

Anna Ljungdal
Anna is Investment Manager at Industrifonden and has over 20 years of experience within banking, venture capital and growth companies. Prior to Industrifonden, she held various senior management roles with a focus on venture capital and business development at SEB Ventures, New Wave Group and H&M.

Emma Strömfelt
Emma is CDO at AniCura Group and former Head of innovation at Swedbank. Other board assignments are for Mackmyra Svensk Whisky and Bofink.

Fanny Wallér
Fanny is a senior advisor within the areas Strategy, Communications and Sustainability as well as a professional board member. Fanny has more than 20 years of experience in leading marketing and communication teams in big domestic and international organizations in the financial sector. Previous positions include Director of Communications and Sustainability at Länsförsäkringar, Chief Marketing Officer at Intrum, Marketing & Sales Director at SEB Retail Banking as well as SEB Digital Banking.

Peter Sjödahl
Peter is CEO at Påmind and has 20 years+ experience of leading roles from the banking and fintech industry. Previous positions includes roles as CEO or business development manager at ICA Gruppen, Ica Banken and SBAB.